--set-customization-variable CLOSE_QUOTE_SYMBOL=\" \
--set-customization-variable OPEN_QUOTE_SYMBOL=\" \
--output $3 gocheese.texi
--set-customization-variable CLOSE_QUOTE_SYMBOL=\" \
--set-customization-variable OPEN_QUOTE_SYMBOL=\" \
--output $3 gocheese.texi